The Role of Imitation-Based Strategies in the Context of Latecomers

Abstract

According to numerous investigations (mostly in the context of developed countries), innovation is recognized as a more valuable solution than imitation. As Ordanini, Rubera and DeFillippi (2008) state, ‘the basic assumption is that innovative activity creates positive values, not only for the innovator but also for society as a whole, so that imitation must be limited’. For such emerging economies as latecomers, however, imitation is an important path to innovation and learning (Guo et al., 2013). Imitation occurs frequently in emerging countries and it is acknowledged as an indispensible learning process for latecomer firms. However, there are gaps in understanding successful imitation-based strategies for latecomers. Recognizing this gap, the paper focuses on the imitation-based strategies by clarifying their alternatives, advantages, and limits. The paper closes with exploring the challenges of employing the imitation-based strategies in the context of latecomers.

DOI: http://dx.doi.org/10.5755/j01.ss.81.3.5796