Member Retention Rate in Students’ Organization via Talent Management (case of AIESEC)

  • Greta Siauciunaite International Business School at Vilnius University
  • Jurgita Vizgirdaite International Business School at Vilnius University


The article seeks to determine weather there is a relationship between talent management and retention rate in a students’ organization. For this purpose various concepts were analyzed: talent, talent management and its process, retention rate. Epirical qualitative and quantitative research methods are applied in the largest international youth-run organization in the world – AIESEC. The research concludes the applicability of theory in practice. The empirical research shows that majority of processes indicated in scholarly literature and real life business or academic examples, as key aspects leading to proper talent management usage, are present in AIESEC.


Changes in Higher Education