Specificity of the Health Care Market
Keywords:health, health care, market, demand, exchange
The article attempts to specify the health care market. Characterizing the market of health care services and its products requires special attention so as to ensure the efficiency and profitability of the market. Hence, the aim of the article is to analyze the specificity of the health care market, distinguishing the elements of the market and the opportunities for optimizing the functioning of health care system.The article, evaluating the health care market, provides the definitions of health care and health as economic products. In the literature of health economics, definitions are very important, especially when analyzing the health care market. Health care is described as an economic activity the results of which can be the object of exchange, while health is treated as one of the characteristics of health care. In the present article, the main participants of the health care market and their relations are identified, emphasizing the transparency in the flow of goods or services and financial resources.
STRIVING FOR SERVICE QUALITY: REALITY, PROBLEMS AND SOLUTIONS