Internationalization in Retail Trade Services Market as Latecomer Countries Problem: the Case of Lithuania

Abstract

The aim of the article is to examine the specificity of internationalization in the market of retail trade services.

The article focuses on the role of retail trade services sector in Lithuanian as a latecomer country. This sector has encountered increasing competition recently not only due to sharp competition between local players, but also due to the entries of overseas players to the market. Internationalization as a phenomenon touched the retail trade services sector in Lithuania not very long time ago.

The article provides theoretical findings describing the speciality of internationalization in retail trade services sector, which were not specified for these services as one; a deeper overview of internationalization development in retail in a specific Lithuanian sector, as well as strategic view to what should be done for Lithuanian retailers to enter foreign markets with retail services (food and non-food products) and how to gain competitive advantage against foreign providers of retail services.

http://dx.doi.org/10.5755/j01.ss.73.3.794